![]() is owned by the Eastern Band of Cherokee Tribal Council and managed and operated by Harrah's.Īt just under a three-hour scenic drive, it is no longer the closest gambling for those in metro Atlanta - Valley River clocks in at just over two hours - but it is the most convenient full-service resort. Harrah's Cherokee - like its young neighbor Harrah's Valley River in Murphy, N.C. ![]() Our tribal elders had been asking for a bowling center for several years, so this is a joint effort - we funded half and the tribe funded half.” “We knew that here at the resort, we had a lot of people that would bring their families with underage kids and we felt we could capitalize on that and get them to stay another few hours. ![]() “A bowling alley isn’t a bowling alley like it was 30 years ago,” said Leeann Bridges, a regional vice president of marketing for Harrah’s. With 16 bowling lanes, a full-service restaurant and an arcade, the amenity is a magnet for families (and, as evidenced firsthand, burly security guards who patrol the perimeter to ensure no one under 21 sneaks into the casino), while the upstairs VIP area with eight bowling lanes, pool tables and an outdoor patio and fireplace caters to elite guests. In September, the 50,000-plus-square-foot UltraStar Multi-tainment Center - a bowling, dining and entertainment venue - opened off the casino floor.
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